![]() Therefore, determining that a movie poster is a re-release can become a bit more of a challenge. ![]() Since the demise of NSS in the US in late 20 in the UK, movies no longer receive NSS numbers. If the number are preceded by the letter ‘R’, for example, R79, this signifies that the poster was re-released in 1979. ![]() ![]() Re-released movie posters are still considered original theatrically released movie posters, but will generally hold less value than a poster issued for the first release. Commonly you can determine the release of a poster by utilising the NSS information in the bottom right hand corner of the poster. This information is located at the bottom of the poster. After 1940, National Screen Service (NSS) distributed most film posters and these are dated with the year of release and the one to four digit code assigned to the film, for example, Star Wars holds the NSS number 77/21. Many vintage posters before 1940 had studio logos and copyrights but were often not dated. To establish the authenticity you can check the paper size, texture and NSS information to determine the age of most film posters. When determining the value of a movie poster, the most important factor to ascertain is the authenticity of the item and whether it was released when the film was originally released to cinemas or on a subsequent re-release later on. The basic principle of economics is that cost is determined by availability x demand – and the balancing of the two, however, always remember – A poster is only worth what someone is willing to pay for it. The first step to assessing poster value is to understand that it is based purely on economics, supply and demand. However, we can rely upon a number of factor such as authenticity, title, design and/or artist, condition and objectivity to help in determining the value. Determining and assessing the value of movie posters can be inherently difficult, this is due to the subjective nature of posters and the value placed upon them. ![]()
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